Let’s Talk About the C Word

May 10, 2021

No, not that C word. I actually want to talk to you about three C words today and they’re CRITICAL to the success of your website and your business. That was another one!


I don’t have to tell you that it’s 2021. The year after the global pandemic that we all just spent online. One thing I have found is that while having a website has always been important, now it’s more important than ever. Why? Because when you’re serving people online, your website is usually the first point of contact where people go to find out who you are, what you do and how you can help them. But in order to be successful, your website needs to do 3 things:


Confirm who you are

Capture your dream client’s name and email address

Convert them into paying clients


That’s quite a few C words! Let’s break them down and see why they’re so important.




What’s the first thing you do when you want to find out about a person or service that you saw on social or read about? You google them and check out their website, right? You do this because a good website makes you credible and professional. In fact,

75% of people base credibility by a website – UK Web Host Review

So, in order to be credible, your website needs to be professional, explain who you are and what you do.


Top Tip: In order to be a winning website, you always need to talk to your customers about them, even when you are talking about yourself. That may sound confusing, but what it means is that even though they are coming to find out who you are, what they really want to know is “can this person help me?” Less about you and more about them!




One of the most important things your website can do is capture information about your clients. Specifically, their name and email so they can join your email list. In the world of online marketing, your email list is your most important asset because it allows you to build a relationship with your potential customers and in time, sell to them.


How do you capture this vital information? With a free offer also known as a freebie, opt in or lead magnet. It usually takes the form of a guide, worksheet, checklist, video tutorial, eBook, voice recording, etc. There are so many options, but most importantly, whatever free offer you create must provide genuine value to your future customers. Their email is valuable, and they should get something valuable in return.


Once you’ve created your amazing lead magnet, your next step is to put it prominently all over your website to capture emails. It is especially important for you to put this offer on your home page.




Now we come to the moolah. You need to make money to have a successful business. No matter how heart cantered you are, converting fans and followers into paying clients is usually our biggest business objective. Of course it is. Your website needs to make that process as simple as possible because at the first sign of friction, your potential clients will click off.


What does that look like? Firstly, your website needs to be easy to navigate. Can they easily find your products and services? Can they easily get in touch with you? Is there a call to action to learn more or book a call that takes them to a converting sales page? Secondly, it helps to be transparent with your pricing. Unless you are selling a very high-ticket item, it’s often best to put your pricing next to your offers. People want to know how much things cost. If you value your services and price them fairly, losing someone who clicks off because of price isn’t a problem because they’re probably wrong for you anyway. If they can’t afford your products, then they’re not your dream client and you don’t need to chase them.


So now you know a whole lot of C words that can make your website the #1 tool in your business. If you’re still creating your website, then try to keep them in mind as you go through the process. If you already have a website, then I suggest you do a self-audit to see if your website is hitting the three Cs.


If you need some help figuring out what exactly you need to include on your website and what you need to be focusing on in your business right now, then I have a great lead magnet for you! (This is where I give you something of value in exchange for your email and the opportunity to begin a conversation with you).


It’s my


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Committed to your success,


Marina x

My mission is to help you figure out the quickest and easiest path to simplify your marketing strategy and attract engaged clients that buy.


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